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Business Model Innovation of China’s UnicornsExpand your Mental Models. An Executive Briefing by Josiah Go
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Officially endorsed by DTI and GoNegosyoThe Business Model Map gives you criteria to formulate, evaluate, and redirect your actions.Get InfoCalling all business people, marketers and executives. If you are looking for a holistic approach to finding competitive advantage, this is the best course for you! Learn More A business model breaths life into a business. It combines marketing + operations + finance.View More


Several learning options to choose from!

The Offering Model

Marketing Modules– includes videos 22 high-quality videos on the offering model, discussing target market, value proposition, channel and customer bonding.


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55-video course

Includes the complete map on the offering model, operating model and business model innovation featuring 2 new unique blocks: value chain and reconfiguration.


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Business Model Design and Innovation

A deep dive full course which includes the 55 videos and 5 live classes via Zoom with Josiah Go.0

Live Schedule: September 19, 21, 22, 26, 28 | 9:00AM – 12:00PM

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Why learn business model with josiah Go

  • First in the Philippines and in Asia
    The Mansmith Business Model Map has two building blocks distinct from the most popular business model canvas: Reconfiguration and Value Chain.
  • Rare access to top-level executives
    Each of the building block features an interview with a business leader, describing their own business models.
  • Flexible learning styles
    You have the option to study in your own time and space through our video only plans or deep dive by enrolling into the full course version. On special occasions, conferences and one-time live events are also hosted.


What if there is a map to guide you towards the right path? Will you grab the chance?


Subscribed to this already! Such a gold mine of learnings! I’m actually rethinking our business model and working on the 11 building blocks. Insights are rich and it’s timely.​
Ed MapaCountry Head and Senior Partner of Entropia CBR
Each building block is wonderfully crafted into digestible modules that don’t feel too overwhelming.

Second, in-depth interviews with successful industry giants not only help validate your theoretical concepts, but also lend an added dimension to real-life problems faced by businessmen and executives.

I love what I’m seeing so far! This is going to bring educational webinars to the next level!
Reginald YuPresident of Times Paint
Your biz model framework is great and you’re right, it’s more complete than Strategyzer’s Biz Model Map. I used Strategyzer for so long but I always felt that it lacked critical parts so I merged it with Prof. BJ Fogg’s Behavior Model, Clayton Christensen’s Innovation Model (JTBD & Job Drivers), Ko Floor’s Retail Brand Strategy (For Retail obviously), etc. I’ve done a lot of projects using this combination to great success. Now, with your framework, it’s all on one page.
Jojo AjeroCOO, HardHat Asia
Your 11BB Model will become the standard, I’m sure. Like Porter’s and McKinsey’s. Congratulations! It’s a great help to the business world and a great source of pride for us Pinoy entrepreneurs.
Myrna NatividadAuthor, Grow Your Business Pinoy
I totally agree with you. The Philippines should have its own models and not just copy western ideas. Wash Sycip always advised us this too especially. Congratulations!! You’ll put the Philippines on the map.
Flor TarrielaFormer Chair of PNB
The Business Model videos are remarkable. With the videos, I can replay it over and over for the ideas and learnings to sink in and replace my old learnings. I like the Business Model approach than the traditional Strategic Planning approach with the SWOT analysis.
Carson TanPresident of Aquabest
The Business Model template content is GOLD! I get more than what I paid for. This is the first time I watch a video course that feels like I am being coached step by step!
Ryan EstrellaPresident, Snaptrack Training
I really appreciate the business model course created by Josiah Go. I read the book by strategyzer but didn’t grasp it as well as when i watched his business model course. The examples from local businesses really helped a lot to illustrate how to use the map
Maritess AngRestauranteur, King Chef Seafood Restaurant
I am a user of the Osterwalder business canvas, but how you innovated it makes so much sense! This should be known worldwide (esp in the west) as the better version of the canvas!

Excited with all the case studies. That is a goldmine!
Amrei DizonManaging Partner, Vitalstrats Creative Solutions
Good structure of teaching, Step by step explanation helps me understand the Business Model Building blocks. There are variables or elements to consider in building a business model. The importance of a business model that links one elements to another, and can show the holistic view of a company, it gives me the understanding of a company through a 1 page document.
Gladys QuillopasAssistant Vice President of Chooks To Go

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