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COMING SOON!

PLAY TO WIN: Brand Positioning and Brand Equity

Course Introduction:

How can Brand Positioning pivot the entire business and how does brand Equity evolve through different positioning?

  1. Learn the Framework and Steps on mapping out and identifying your forminable Positioning.
  2. Understand the Different components of Brand Equity:
  3. Building up the holy grail of Brand Loyalty.

Study at your preferred time, in your preferred space.

Benefits to the Participants

  • Gain Different Perspective on looking at WHERE YOU PLAY and HOW TO DIFFERNTIATE
  • Highly actionable and practical examples to apply learnings to the company setting.

Key Topics to Cover:

Session Title Key Topics to Cover
1 Understanding  Market Dynamics
2 Branding Positioning Framework
3 Viral Marketing: What can trigger
4 Key Elements of Brand Equity
5 Brand Awareness: Different Measures
6 Winning  Brand Association
7 Perceived Quality: How to and Opportunities
8 Other Brand Assets:  Created or Derived
9 Holy Grail of Brand Loyalty

 

Target Participants:

  • For Junior Brand managers – a good grounding with case examples
  • For Senior Brand managers – a refresh and opportunity to checkback if your current brand DNA is in sync with the Digital convergence
  • SME and MSME Entrepreneurs who are in charge of a start-up or ongoing enterprise.

About the Instructors

Quennie Cua is the Chief Marketing Strategist of Mansmith and Fielders, Inc. She is the Managing Director of QMD Wellness Inc, and Director of BrainFit Philippines. Quennie has over 20 years of Digital, Sales/Marketing, and Brand Building experience. She is formerly the Vice President of Marketing of the SM Store handling 72 branches nationwide. Prior to that, she is the Marketing Head of Abbott Nutrition and Brand Manager and System Manager of Procter & Gamble.

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