PLAY TO WIN: Brand Positioning and Brand Equity
How can Brand Positioning pivot the entire business and how does brand Equity evolve through different positioning?
- Learn the Framework and Steps on mapping out and identifying your forminable Positioning.
- Understand the Different components of Brand Equity:
- Building up the holy grail of Brand Loyalty.
Study at your preferred time, in your preferred space.
Benefits to the Participants
- Gain Different Perspective on looking at WHERE YOU PLAY and HOW TO DIFFERENTIATE
- Highly actionable and practical examples to apply learnings to the company setting.
Key Topics to Cover:
|Session||Title||Key Topics to Cover|
|1||Understanding Market Dynamics|
|2||Branding Positioning Framework|
|3||Viral Marketing: What can trigger|
|4||Key Elements of Brand Equity|
|5||Brand Awareness: Different Measures|
|6||Winning Brand Association|
|7||Perceived Quality: How to and Opportunities|
|8||Other Brand Assets: Created or Derived|
|9||Holy Grail of Brand Loyalty|
- For Junior Brand managers – a good grounding with case examples
- For Senior Brand managers – a refresh and opportunity to checkback if your current brand DNA is in sync with the Digital convergence
- SME and MSME Entrepreneurs who are in charge of a start-up or ongoing enterprise.