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In this new reality, how do you redefine the roles of key account managers and how do you build their competencies to manager their customers’ new realities? In this Q&A with Ramon Barredo, Mansmith Chief Alliance Strategist, he answer key questions on how key account managers can continuously drive value to customers, what roles do key account managers play and how do they upskill to meet the changing needs of their customers? With special participation of Josiah Go.

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About the Instructors

Ramon Barredo has had 20 years of extensive experience in Marketing & Sales, gained from working with leading multinational and local corporations across diverse industries, to include consumer goods, retail, pharmaceutical and real estate development. His specific areas of focus include leading New Product Commercialization initiatives, and launch of Branded Retail Formats. He has likewise been involved in directing and executing Sales & Channel Management initiatives, as well as crafting Sales Force Capabilities programs. He received his Master’s Degree in Business Management with Distinction from the Asian Institute of Management.

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