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There are three important mandates during and post COVID19 — preserve cash, improve revenues and lower breakeven point. Innovation can help make these three happen simultaneously. Mansmith’s Chief Innovation Strategist Josiah Go has gathered over a dozen case studies to show you patterns on how you can innovate in your company

Benefits to Company

  • Create more empowered teams to find new ways to drive growth and profit
  • Follow practical steps to create business innovation

Benefits to Participants

  • A ready-for-download template to help would-be innovators what to do to reinvent their company.
  • Identify how to find new sources of revenues while reducing costs

About the Instructors

Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies. He is thought leader with 18 bestselling and recordbreaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.


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