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Business today is crippled, leaving some marketers, entrepreneurs and business owners
defenseless. Josiah Go reaches out to continue ‘Marketing During Corona Virus’ through this
FREE online seminar.

Course Content

Key Topics: 1) What should be the marketing goals for marketers during this period?, 2) What can brands do to be relevant to consumers and channels?, 3) What should brand never do during crisis time?, 4) What consumer behavior will change?, 5) How can brands and retailers recover losses faster once the crisis is over?, 6) How can recovery strategy be executed?
Rating And Testimonial
5 4 Reviews

Reviews

by Jan Rachiann Palma July 16, 2020

well-thought out plan on how to deal with the crisis we are currently on especially this pandemic affects everyone.

by Michael Gutierrez July 16, 2020

Thank you for touching and reiterating on the essentials and the importance of considering the basic factors in the world of marketing.

by MARVEN BENLORD LECTANA July 16, 2020

The shared ideas provides opportunity to people in coping up with the challenges to business industry caused by this pandemic.

by Ariel Estrellado May 5, 2020

Timely and necessary for all people in these situations.

About the Instructors

Josiah Go is the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., and Chairman of Waters Philippines (the market leader in the direct selling of premium home water purifiers in the Philippines). He is Chairman / Vice Chairman / Director of over a dozen companies. He is thought leader with 18 bestselling and recordbreaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.
5 4 Reviews

Reviews

by Jan Rachiann Palma July 16, 2020

well-thought out plan on how to deal with the crisis we are currently on especially this pandemic affects everyone.

by Michael Gutierrez July 16, 2020

Thank you for touching and reiterating on the essentials and the importance of considering the basic factors in the world of marketing.

by MARVEN BENLORD LECTANA July 16, 2020

The shared ideas provides opportunity to people in coping up with the challenges to business industry caused by this pandemic.

by Ariel Estrellado May 5, 2020

Timely and necessary for all people in these situations.