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Sales Promotion as part of the marketing mix is a great tool to help in the recovery effort of brands and businesses. With the right elements and techniques, it is win-win both from the perspective of the manufacturer and the retailer. In this quick guide, Ramon Barredo, Mansmith Chief Alliance Strategist, will answer key questions like what makes a good sales promo, what are critical issues that should be addressed when going sales promo, when should you NOT have a sales promo, and so forth. With special participation of Josiah Go.

About the Instructors

Ramon Barredo has had 20 years of extensive experience in Marketing & Sales, gained from working with leading multinational and local corporations across diverse industries, to include consumer goods, retail, pharmaceutical and real estate development. His specific areas of focus include leading New Product Commercialization initiatives, and launch of Branded Retail Formats. He has likewise been involved in directing and executing Sales & Channel Management initiatives, as well as crafting Sales Force Capabilities programs. He received his Master’s Degree in Business Management with Distinction from the Asian Institute of Management.

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