Sales Promotion as part of the marketing mix is a great tool to help in the recovery effort of brands and businesses. With the right elements and techniques, it is win-win both from the perspective of the manufacturer and the retailer. In this quick guide, Ramon Barredo, Mansmith Chief Alliance Strategist, will answer key questions like what makes a good sales promo, what are critical issues that should be addressed when going sales promo, when should you NOT have a sales promo, and so forth. With special participation of Josiah Go.
Using Sales Promotion to Accelerate Your Recovery
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