Marketing

Brand Management: Positioning

How can brand positioning pivot the entire business and how does brand equity evolve through different positioning?
Marketing

Brand DNA in the Digital Age

Back to Basics on Brand DNA with a Twist – that is, how does BRAND DNA take one in the Digital Age?
Conferences

Mansmith Brand Summit: New Realities

The 2nd Mansmith Brand Summit features 6 outstanding Mansmith YMMA awardees who will be sharing actual cases and experiences in brand strategy and management.
Sales

Distributor Management

This course teaches participants various governance mechanisms to encourage a more collaborative relationship with distributor partners.
Training

Moving Your Training From On-site to Online

This conversation guides trainers on moving their courses from on-site to online in practical yet effective ways. – Dispute the myths around online learning (and online teaching) so you can start to shift.
Sales

Argument-Less Persuasion and Systematic Obstacle Handling

Gain a COMPLETE BUY-IN OBSTACLE HANDLING SYSTEM all on a ONE-PAGE TOOLBOX: 3- Stage Process 2-step Diagnostics to determine 3 natures and 9 types of obstacles Customer personality -tailored options to handle each type of obstacle
Marketing

Using Sales Promotion to Accelerate Your Recovery

Sales Promotion as part of the marketing mix is a great tool to help in the recovery effort of brands and businesses. With the right elements and techniques it be win-win both in the perspective of the manufacturer and the retailer.
Best Sellers, Sales

Key Account Management During And After Pandemic

This pandemic might be the tipping point for many to adapt to new ways of doing business – particularly, engaging with customers. During this quarantine period, our abilities to remotely find solutions to unique problems of customers are revealed.
Sales

Crisis Proofing Your Sales Territory

The recent strings of seismic events from African Swine Fever, eruption of Taal Volcano, to the current pandemic caused by COVID-19, caught many sales territory managers badly off guard