How Pull and Push Promotion Initiatives Drive Sales (VP-Integrated Mkgt & Strategy, Phoenix Petroleum)

Celina Matias of FamilyMart shares insights on driving sales through strategic push and pull initiatives. Discover how FamilyMart leveraged brand resets, product innovation like 'Coffee Creations,' and a CapEx-light expansion model to achieve significant growth. Learn about their focus on people development, digitalization, and adapting to consumer behavior for sustained success.