Crafting a Strategic Product Vision

Mea Guinhawa-Gabunada, VP Marketing at Nestle Philippines, shares insights on "Crafting a Strategic Product Vision". She highlights the importance of consumer understanding, cross-functional collaboration, and five key levers for successful product launches and turnarounds. Real-world examples like Ascenda Kids and Promil demonstrate the power of a clear vision and innovative strategies in achieving significant market growth and brand leadership.