Bringing Back Category Relevance with Cream Silk

Explore how Cream Silk, the Philippines' leading haircare brand, revitalized its market presence amidst COVID-19 challenges. This session details the strategic relaunch of Cream Silk Ultimate Reborn, emphasizing health consciousness and value. Discover innovative campaigns like 'Tama Na Ang Tsaka Na' and '#ConditionedForGreater' that leveraged influencer collaborations and educational initiatives to drive engagement and achieve record-breaking sales and market share.