Transforming Healthcare: Novartis' Journey of Revolutionizing Heart Failure Treatment

Explore how Novartis revolutionized heart failure treatment in the Philippines through a patient-centric "Triple-Win" strategy. Jerome Cerbito, a Brand Manager and Mansmith Awardee, details the journey from nurse to marketer, highlighting Entresto's impact. This approach simplified management, ensured access, and established Entresto as the leading heart failure medication, improving lives for countless Filipinos.