Cultivating a Winning Brand Portfolio: Strategies for Growth in P&G's Hair Care

SD 1h 6m Brand

Explore P&G Hair Care's award-winning marketing strategies presented at the 18th Mansmith Young Market Masters Summit. Justine Victoria Nuque shares insights on growing the portfolio by focusing on consumer dreams and unmet needs. Discover the "3 Cs" framework: Consumer, Context, and Choices, driving double-digit growth and market leadership.