The Offering Model (Marketing) course

Here's what you will achieve from the course in about 5 hours:

  • How to create a marketing offer using the 5 most important decisions all companies need to make: target market, value proposition, channel, customer bonding strategy and revenue model
  • How to evaluate each of the 5 marketing business model building blocks based on selection criteria and key questions that need to be asked
  • How to understand the specific risks that can be mitigated in each of these 5 marketing building blocks
  • How to zoom out and analyze how, to make up an entire business model, marketing is an interdependent activity system with a business’ operating model
  • Have access to exclusive interviews with 9 top executives on how they utilize marketing in relation to their company’s business models (50% of content)

Enrollment options

OFFERING MODEL
(VIDEO ONLY)

3 MONTHS ACCESS
999 One-time payment
  • Access to 22 high-quality videos
  • Offering model: target market, value proposition, channel, customer bonding)
  • More than 5-hr worth of content
  • Includes an e-certificate

BUSINESS MODEL
(VIDEO ONLY)

3 MONTHS ACCESS
1488 One-time payment
  • Access to 55 high-quality videos
  • Complete with the offering model, operating model and financial model
  • More than 12-hr worth of content
  • Includes an e-certificate
BEST DEAL

BUSINESS MODEL
(W/ LIVE CLASS)

12 MONTHS ACCESS
14888 One-time payment PLUS VAT
  • Access to 55 high-quality videos
  • Complete with the offering model, operating model and financial model
  • Videos + live classes via Zoom
  • 5 live classes via Zoom
  • Downloadable handouts
  • Includes an e-certificate