Here's what you will achieve from the course in about 5 hours:

  • How to create a marketing offer using the 5 most important decisions all companies need to make: target market, value proposition, channel, customer bonding strategy and revenue model
  • How to evaluate each of the 5 marketing business model building blocks based on selection criteria and key questions that need to be asked
  • How to understand the specific risks that can be mitigated in each of these 5 marketing building blocks
  • How to zoom out and analyze how, to make up an entire business model, marketing is an interdependent activity system with a business’ operating model
  • Have access to exclusive interviews with 9 top executives on how they utilize marketing in relation to their company’s business models (50% of content)

Video only: US$20 (P999)