The Offering Model (Marketing) course

Here's what you will achieve from the course in about 5 hours:

How to create a marketing offer using the 5 most important decisions all companies need to make: target market, value proposition, channel, customer bonding strategy and revenue model
How to evaluate each of the 5 marketing business model building blocks based on selection criteria and key questions that need to be asked
How to understand the specific risks that can be mitigated in each of these 5 marketing building blocks
How to zoom out and analyze how, to make up an entire business model, marketing is an interdependent activity system with a business’ operating model
Have access to exclusive interviews with 9 top executives on how they utilize marketing in relation to their company’s business models (50% of content)

Here are the lessons under the Offering Model course

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Introducing Business Model Course Designer Josiah Go

Introducing Josiah Go, the course designer. He is one of the few Asians declared one of the Ten Outstanding Young Persons (TOYP) of the World (in Business Education), an award for leaders who have excelled in their chosen profession before they reached the age of 40 and awarded through a search of TOYPs from over 100 countries by Junior Chamber Intenational (JCI), the leading leadership development organization in the world.

Josiah Go

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Course Introduction, An Innovation Story, Signs of A Good Opportunity

This video uses the case of an innovative medium sized company to illustrate the 18 potential indicators of a good opportunity to innovate your business model.

Josiah Go

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The Business Model, The Business Model Map, and Business Model Innovation

Viewers get an introduction to the Mansmith Business Model Map, comprising 11 building blocks and incorporating two unique elements, value chain and reconfiguration, exclusive to the model and not found in other business model maps.

Josiah Go

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Module 1 Recap on Business Model Introduction

Summary of the introductory portion of Mansmith Business Model Map

Josiah Go

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