The Offering Model (Marketing) course

Here's what you will achieve from the course in about 5 hours:

  • How to create a marketing offer using the 5 most important decisions all companies need to make: target market, value proposition, channel, customer bonding strategy and revenue model
  • How to evaluate each of the 5 marketing business model building blocks based on selection criteria and key questions that need to be asked
  • How to understand the specific risks that can be mitigated in each of these 5 marketing building blocks
  • How to zoom out and analyze how, to make up an entire business model, marketing is an interdependent activity system with a business’ operating model
  • Have access to exclusive interviews with 9 top executives on how they utilize marketing in relation to their company’s business models (50% of content)

Here are the lessons under the Offering Model course

55 Lessons

Introducing Business Model Course Designer Josiah Go

Introducing Josiah Go, the course designer. He is one of the few Asians declared one of the Ten Outstanding Young Persons (TOYP) of the World (in Business Education), an award for leaders who have excelled in their chosen profession before they reached the age of 40 and awarded through a search of TOYPs from over 100 countries by Junior Chamber Intenational (JCI), the leading leadership development organization in the world.

55 Lessons

Course Introduction, An Innovation Story, Signs of A Good Opportunity

This video uses the case of an innovative medium sized company to illustrate the 18 potential indicators of a good opportunity to innovate your business model.

55 Lessons

The Business Model, The Business Model Map, and Business Model Innovation

Viewers get an introduction to the Mansmith Business Model Map, comprising 11 building blocks and incorporating two unique elements, value chain and reconfiguration, exclusive to the model and not found in other business model maps.

55 Lessons

Module 1 Recap on Business Model Introduction

Summary of the introductory portion of Mansmith Business Model Map

55 Lessons

The Offering Model

The first part of any business model is the Offering Model, where marketing and sales departments are involved most. Viewers will get a glimpse of the offering model's important aspects: target market, value proposition, channel, customer bonding strategy and revenue model

55 Lessons

Building Block 1: The Target Market

How do you choose a target market? This video shares the answer to that question and more, outlining the process by detailing the key questions to ask, selection criteria, and risks that need to be mitigated when deciding upon a target market.


Enrollment options

OFFERING MODEL
(VIDEO ONLY)

3 MONTHS ACCESS
999 One-time payment
  • Access to 22 high-quality videos
  • Offering model: target market, value proposition, channel, customer bonding)
  • More than 5-hr worth of content
  • Includes an e-certificate

BUSINESS MODEL
(VIDEO ONLY)

3 MONTHS ACCESS
1488 One-time payment
  • Access to 55 high-quality videos
  • Complete with the offering model, operating model and financial model
  • More than 12-hr worth of content
  • Includes an e-certificate
BEST DEAL

BUSINESS MODEL
(W/ LIVE CLASS)

12 MONTHS ACCESS
14888 One-time payment PLUS VAT
  • Access to 55 high-quality videos
  • Complete with the offering model, operating model and financial model
  • Videos + live classes via Zoom
  • 5 live classes via Zoom
  • Downloadable handouts
  • Includes an e-certificate