The Offering Model (Marketing) course
Here's what you will achieve from the course in about 5 hours:
- How to create a marketing offer using the 5 most important decisions all companies need to make: target market, value proposition, channel, customer bonding strategy and revenue model
- How to evaluate each of the 5 marketing business model building blocks based on selection criteria and key questions that need to be asked
- How to understand the specific risks that can be mitigated in each of these 5 marketing building blocks
- How to zoom out and analyze how, to make up an entire business model, marketing is an interdependent activity system with a business’ operating model
- Have access to exclusive interviews with 9 top executives on how they utilize marketing in relation to their company’s business models (50% of content)
Here are the lessons under the Offering Model course
Enrollment options
OFFERING MODEL
(VIDEO ONLY)
3 MONTHS ACCESS
₱
1999
One-time payment
-
Access to 21 high-quality videos
-
Offering model: target market, value proposition, channel, customer bonding)
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More than 5-hr worth of content
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Includes an e-certificate
Enroll now
3-month access
BUSINESS MODEL
(VIDEO ONLY)
12 MONTHS ACCESS
₱
5488
One-time payment
-
Access to 55 high-quality videos
-
Complete with the offering model, operating model and financial model
-
More than 12-hr worth of content
-
Includes an e-certificate
Enroll now
12-month access
BEST DEAL
BUSINESS MODEL
(W/ LIVE CLASS)
12 MONTHS ACCESS
₱
6000
One-time payment PLUS VAT
-
Access to 55 high-quality videos
-
Complete with the offering model, operating model and financial model
-
Videos + live classes via Zoom
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3 live classes via Zoom
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Downloadable handouts
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Includes an e-certificate