12th Market Masters Conference

Josiah Go · June 19, 2021

12th Mansmith Market Masters Conference

The Marketing Conference of 2021
Featuring CEOs, COOc and CMOs in the Philippine and ASEAN context

Session 1: What CEOs Expect From Marketers Post Crisis

  • Aleli Arcilla, President and GM of Reckitt Benckiser Philippines
  • Johnlu Koa, Founder and CEO of French Baker
  • Jet Parma, President and Country Manager of Syngenta Philippines

Key discussion points

  • What skills and behaviors should marketers need to face in the post-pandemic world and why?
  • What does the change in consumer behavior mean for marketers and their organizations?
  • What should marketers do more, as well as do less, in order to be more relevant to the CEO?

Session 2: The Wisdom and Perils of Business Expansion Amidst Crisis

  • Greg Banzon, COO and EVP of Century Pacific Food
  • Harvey Ong, COO of AlfaMart Philippines
  • Alvin So, Regional Head for ASEAN of Bayer Consumer Health

Key discussion points

  • How do you spot and maximize opportunities while effectively managing cost during a recession?
  • How do you mitigate risk during uncertain times?
  • How do you co-create the future with key channel members?

Session 3: The Next Wave of Digital Transformation

  • Ana Aboitiz-Delgado, EVP and Chief Digital Channel Officer of Union Bank
  • Nicco Tan, VP of Genting Malaysia
  • Neil Trinidad, CMO of Lazada Philippines

Key discussion points

  • What do you need to consider and not overlook before doing a digital transformation?
  • What is the next big thing that should be expected in a digital transformation?
  • Should companies catch up or just jump to the next big thing?

Session 4: Trends Spotting in 2022 and Beyond

  • Kakam Gabunada, Vice President of Nestle Philippines
  • John Rubio, Country Director of Facebook Philippines
  • Steven Tan, President of SM Supermalls

Key discussion points

  • What should marketers anticipate in emerging channels and why?
  • What changes in consumer behaviors should be expected and what will be the implication to the marketing plan?
  • What is the future of in-store touchpoints and how will these be used and why

About Course Designer

Josiah Go

Josiah Go is one of the most-awarded business educators in Asia with over 1,000 seminars facilitated. A successful entrepreneur with a hands-on approach in personally leading his ventures, with Waters Philippines, the market leader in direct selling of premium home water purifiers, being a particular business model innovation success story. He also holds Chairman, and Director positions in nearly a dozen other companies. He is one of the very few Asians declared one of the Ten Outstanding Young Persons (TOYP) in the World in Business Education, chosen out of 1,000 other TOYP awardees at the 2002 JCI International Convention of in Las Vegas, USA. He was also bestowed the Brand Leadership Award during the World Brand Congress in India in 2009, and was included in the 10th edition of International Who’s Who of Intellectuals in England. He publicly introduced the Mansmith Business Model Map ten years ago, and since then Josiah Go has facilitated hundreds of business model-centered workshops to thousands of attendees, from big and small companies alike. He is thought leader with 18 bestselling and recordbreaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.

7 Courses

Not Enrolled

Course Includes

  • 4 Lessons

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