Be part of the first Business Model Conference!

Each conference pass includes a video-only access to the 55 videos of the Business Model course (all videos in 4K quality)!

Many companies had big realizations during the pandemic, many of them uncomfortable ones, and are now racing against time. Despite having good products, some were unable to operate to their full potential and capacity. After all, good products need to be supported by good business models, and that requires an understanding on how to map your organization’s system of interdependent choices. 

The solution: Companies must avoid following the law of foolish fellowship by starting an industry’s firsts and stop hyper-focusing on existing practices. Companies must also identify their value chain and pinpoint exactly how they are going to create value, deliver it, and capture it better than their competition.

In the 1st Business Model Conference, 10 C-Suite executives give their point of view on business design: tips, Q&As, and LIVE interaction as they explain the elements of their business models and what makes them tick.

Jan 19, 2021 (Tuesday)

Keynote Address: DTI Secretary Ramon Lopez

Designing Your Strategy
2:00pm – 3:00pm
1. Cris Albert, President of Fila iSports Life 
2. Raul Joseph Concepcion, Chairman of Concepcion Industrial Corporation

Key questions tackled:

  • What is the process of designing and redesigning a winning business strategy before and during the pandemic?
  • How do changes in business conditions affect how they approach strategic options?
  • How would they know if business models are going to be winners? 
  • How do they disrupt themselves instead of becoming disrupted by others?
  • How can business leaders build more agility in strategic choices, especially during turbulent times?


Designing Your Marketing 5.0 (with A.I.)

3:00pm – 4:00pm
1. Henry Aguda, Chairman of UBX Philippines, Sr. EVP of Union Bank
2. Robert Galang, President of Cignal TV and TV5 

Key questions tackled:

  • How do they reframe marketplace challenges to find strategic opportunities in large organizations?
  • How do they get corporate-wide ideas for digitalization and innovation for competitive advantage?
  • How do they secure stockholders’ buy-in, and address organization inertia when approached with a new business model?
  • How do they drive 10x growth with their new business model
  • How do they address competition eventually catching up or launching more disruptive innovation?

Business Model: The Importance of Value Chain and Reconfigurating for Innovation 
By Josiah Go

4:00pm – 5:00pm

Key questions tackled:

  • How can leaders map their organization’s system of interdependent strategy choices?
  • Why can marketing, operations, finance and HR no longer ignore understanding and participating in the bigger business model?
  • Why is traditional differentiation taught to marketers still inferior if not linked to a bigger kind of differentiation?
  • Why should lessons from Porter, Drucker, Collins, as well as Chan and Mauborgne be incorporated in a business model map?
  • What has studying 45 companies from 17 countries during the pandemic taught him about survival strategy of non-essential products and services?

Jan 20, 2021 (Wednesday)

Keynote Speaker: Presidential Adviser Joey Concepcion III

Designing Your Ecosystem

2:00pm – 3:00pm
1. Alfred Tumacder III, President of Acrotrans
2. Surendra Menon, President of BPI-Philam Life Assurance 

Key questions tackled:

  • How do they design and fine tune ecosystems’ alliance strategy for best performance?
  • How do they identify and create their desired culture for teams to collaborate well?
  • How do they uncover ways to improve productivity and profitability?
  • What are effective strategies for partnering well and leveraging the network?
  • How does managing an ecosystem change with digital transformation? 

Designing Your Value Chain
3:00pm – 4:00pm
1. Ronald Mascariñas, President of Bounty Agro
2. William Tiu Lim, President of Mega Global 

Key questions tackled:

  • Beyond value proposition, how do they design their value chain to spot activities that can add value and attain competitive advantage?
  • How do they make trade-off decisions on what to do versus what not to do in order to stay ahead of the competition?
  • What was the sequence of their value chain priority and why?
  • How do they achieve high performance throughout the value chain?
  • How do they practice purposeful abandonment of some of the things they don’t practice which their competition does?

Designing Your Assets and Systems to Compete
4:00pm – 5:00pm
1. Lawrence Ferrer, President of Bayad Center
2. Jesus Romero, COO of Converge ICT

Key questions tackled:

  • How do they identify and harness your resources to build competitive advantage?
  • How do they make trade-off decisions in identifying resources and culture needed to make strategy come alive?
  • How does one pinpoint, prioritize and implement improvement strategies that will succeed?
  • What mistakes does one avoid when choosing key resources and processes for a business model?
  • How does one ensure process is adequate for the business model?  

*Speakers, topics and schedule may be subject to changes without prior notification. Please be guided accordingly.

About Course Designer

Josiah Go

Josiah Go is one of the most-awarded business educators in Asia with over 1,000 seminars facilitated. A successful entrepreneur with a hands-on approach in personally leading his ventures, with Waters Philippines, the market leader in direct selling of premium home water purifiers, being a particular business model innovation success story. He also holds Chairman, and Director positions in nearly a dozen other companies. He is one of the very few Asians declared one of the Ten Outstanding Young Persons (TOYP) in the World in Business Education, chosen out of 1,000 other TOYP awardees at the 2002 JCI International Convention of in Las Vegas, USA. He was also bestowed the Brand Leadership Award during the World Brand Congress in India in 2009, and was included in the 10th edition of International Who’s Who of Intellectuals in England. He publicly introduced the Mansmith Business Model Map ten years ago, and since then Josiah Go has facilitated hundreds of business model-centered workshops to thousands of attendees, from big and small companies alike. He is thought leader with 18 bestselling and recordbreaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.

5 Courses

Not Enrolled

Course Includes

  • 2 Lessons
  • 6 Topics

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