Business Model for Beginners

Josiah Go · July 5, 2021


  • Designing a Start-up
  • Reviewing Ongoing Operations of Entrepreneurs

Day 1 (September 3, 2PM – 5PM)

  • Understanding 3 parts of value
  • The Mansmith Business Model Map.
  • Case application of an app.
  • Redirecting your business model to avoid strategic drift and irrelevance during the pandemic: 11 cases of business model shift.
  • Case review of the business model of 5 types of restaurants

Day 2 (September 7, 2PM – 5PM)

  • On the spot consultation
  • Evaluating and redirecting of participants’ business model design.
  • Understand why some companies succeeded while others failed in the same industry
  • 4 tests if your business model is sound.
  • Q&A 

First Participant: P4,400

Second and Succeeding Participants (From the same company): P2,800

Bonus: 3-month access to Josiah Go’s 55-videos Business Model Course.


About Course Designer

Josiah Go

Josiah Go is one of the most-awarded business educators in Asia with over 1,000 seminars facilitated. A successful entrepreneur with a hands-on approach in personally leading his ventures, with Waters Philippines, the market leader in direct selling of premium home water purifiers, being a particular business model innovation success story. He also holds Chairman, and Director positions in nearly a dozen other companies. He is one of the very few Asians declared one of the Ten Outstanding Young Persons (TOYP) in the World in Business Education, chosen out of 1,000 other TOYP awardees at the 2002 JCI International Convention of in Las Vegas, USA. He was also bestowed the Brand Leadership Award during the World Brand Congress in India in 2009, and was included in the 10th edition of International Who’s Who of Intellectuals in England. He publicly introduced the Mansmith Business Model Map ten years ago, and since then Josiah Go has facilitated hundreds of business model-centered workshops to thousands of attendees, from big and small companies alike. He is thought leader with 18 bestselling and recordbreaking marketing and entrepreneurship books, as well as the most awarded business educator of the Philippines having been recognized as one of the Agora Awardees in 1994, one of the Ten Outstanding Young Men (TOYM) of the Philippines in 2001, one of the Ten Outstanding Young Persons (TOYP) of the World in 2002 (the 1st and only Filipino in Business Education given by World JCI in a competition of over 1,000 TOYMs), and one of only two Lifetime Achievement Awardees by the Association of Marketing Educators (2007), the youngest marketing educator to be bestowed this honor. He was also given the Brand Leadership Award during the World Brand Congress in India (2009). His accomplishments were recognized by the international community where he has been included in the 10th edition of the International Who’s Who of Intellectuals (England). He is an Executive Scholar of the Kellogg Business School (in Marketing and Sales Management) as well as the MIT Sloan (in Strategy and Innovation). He also took advance marketing programs at Harvard, Wharton and at the London Business School.

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Business Model Map