Building Block 3: The Channel
What is the channel, and how do you choose one that fits your business? This video shares how, key questions to ask, selection criteria, and…
Q&A with Cignal TV’s Former President Jane Jimenez-Basas on Cignal’s TV Business Model
Cignal TV’s former President Jane Basas answers additional questions about their company’s business model, and how they differentiated by marketing their service’s original content.
Business Model Map of Cignal TV
The value proposition modules are illustrated through a case presentation of Cignal TV, featuring President Robert Galang. He shares with viewers the pay TV service’s…
Building Block 2: The Value Proposition (Part 3)
Continuing the topic on value proposition, this session details the four levels of differentiation, the four jobs essential to providing this value proposition, and the…
Building Block 2: The Value Proposition (Part 2)
Continuing the topic on value proposition,this session emphasizes the selection criteria, positioning quadrant, and tips on how businesses can achieve sufficient differentiation.
Building Block 2: The Value Proposition (Part 1)
In this first video detailing the Value Proposition, viewers learn how to assemble a compelling value proposition, the key questions to ask, and how to…
Q&A with FILA Isport Life President & CEO Cris Albert on iSport Life’s Business Model
Fila iSports President Cris Albert answers some questions about their company’s business model.
Business Model Map of FILA iSport
What does a solid Offering Model look like? To illustrate this, Fila iSport President Cris Albert shares with us the business model map of her…
The Offering Model
The first part of any business model is the Offering Model, where marketing and sales departments are involved most. Viewers will get a glimpse of…
Module 1 Recap on Business Model Introduction
Summary of the introductory portion of Mansmith Business Model Map