Introducing Josiah Go, the course designer. He is one of the few Asians declared one of the Ten Outstanding Young Persons (TOYP) of the World (in Business Education), an award for leaders who have excelled in their chosen profession before they reached the age of 40 and awarded through a search of TOYPs from over 100 countries by Junior Chamber Intenational (JCI), the leading leadership development organization in the world.
Viewers get an introduction to the Mansmith Business Model Map, comprising 11 building blocks and incorporating two unique elements, value chain and reconfiguration, exclusive to the model and not found in other business model maps.
The first part of any business model is the Offering Model, where marketing and sales departments are involved most. Viewers will get a glimpse of the offering model's important aspects: target market, value proposition, channel, customer bonding strategy and revenue model
In this first video detailing the Value Proposition, viewers learn how to assemble a compelling value proposition, the key questions to ask, and how to use the Mansmith BIDA framework to uncover the five consumption barriers to assembling a value proposition.
Continuing the topic on value proposition, this session details the four levels of differentiation, the four jobs essential to providing this value proposition, and the risk that needs to be mitigated during the design process.
The value proposition modules are illustrated through a case presentation of Cignal TV, featuring President Robert Galang. He shares with viewers the pay TV service's business model map and how it helped them grow from only 40,000 subscribers in 2010 to over 3 million subscribers in 2020.
What is the channel, and how do you choose one that fits your business? This video shares how, key questions to ask, selection criteria, and risk that needs to be mitigated when making channel decisions.
Union Bank Senior Executive VP Henry Aguda shares the business model map of the publicly-listed Union Bank of the Philippines. While they may be ranked number 9 in number of physical branches, they are the pioneering leading brand in the digital banking space.
The video introduces the fourth building block, the customer bonding strategy. Viwers can expect to learn how to do a customer bonding strategy (through awareness, trial and repeat purchase), key questions to ask during the creation process, selection criteria, and the risks that need to be mitigated.
Concepcion Industrial Chairman Raul Joseph Concepcion shares with us the business model map of each of the 3 divisions in the pubicly listed firm - the Consumer Lifestyle division, the Building Solutions division, and the Technology Solutions division.
This video shares how a firm creates wealth through their revenue model, the key question to ask, selection criteria, and risk that needs to be mitigated when designing a revenue model. The video uses major retail chains as a case to illustrate the dozens of ways these big retail chains can earn revenue.