55 Lessons

Introducing Business Model Course Designer Josiah Go

Introducing Josiah Go, the course designer. He is one of the few Asians declared one of the Ten Outstanding Young Persons (TOYP) of the World (in Business Education), an award for leaders who have excelled in their chosen profession before they reached the age of 40 and awarded through a search of TOYPs from over 100 countries by Junior Chamber Intenational (JCI), the leading leadership development organization in the world.

55 Lessons

The Business Model, The Business Model Map, and Business Model Innovation

Viewers get an introduction to the Mansmith Business Model Map, comprising 11 building blocks and incorporating two unique elements, value chain and reconfiguration, exclusive to the model and not found in other business model maps.

55 Lessons

Module 1 Recap on Business Model Introduction

Summary of the introductory portion of Mansmith Business Model Map

55 Lessons

The Offering Model

The first part of any business model is the Offering Model, where marketing and sales departments are involved most. Viewers will get a glimpse of the offering model's important aspects: target market, value proposition, channel, customer bonding strategy and revenue model

55 Lessons

Business Model Map of FILA iSport

What does a solid Offering Model look like? To illustrate this, Fila iSport President Cris Albert shares with us the business model map of her progessive retail firm.

55 Lessons

Q&A with FILA Isport Life President & CEO Cris Albert on iSport Life’s Business Model

Fila iSports President Cris Albert answers some questions about their company's business model.

55 Lessons

Building Block 2: The Value Proposition (Part 1)

In this first video detailing the Value Proposition, viewers learn how to assemble a compelling value proposition, the key questions to ask, and how to use the Mansmith BIDA framework to uncover the five consumption barriers to assembling a value proposition.

55 Lessons

Building Block 2: The Value Proposition (Part 2)

Continuing the topic on value proposition,this session emphasizes the selection criteria, positioning quadrant, and tips on how businesses can achieve sufficient differentiation.

55 Lessons

Building Block 2: The Value Proposition (Part 3)

Continuing the topic on value proposition, this session details the four levels of differentiation, the four jobs essential to providing this value proposition, and the risk that needs to be mitigated during the design process.

55 Lessons

Business Model Map of Cignal TV

The value proposition modules are illustrated through a case presentation of Cignal TV, featuring President Robert Galang. He shares with viewers the pay TV service's business model map and how it helped them grow from only 40,000 subscribers in 2010 to over 3 million subscribers in 2020.

55 Lessons

Q&A with Cignal TV’s Former President Jane Jimenez-Basas on Cignal’s TV Business Model

Cignal TV's former President Jane Basas answers additional questions about their company's business model, and how they differentiated by marketing their service's original content.

55 Lessons

Building Block 3: The Channel

What is the channel, and how do you choose one that fits your business? This video shares how, key questions to ask, selection criteria, and risk that needs to be mitigated when making channel decisions.

55 Lessons

Business Model Map of UnionBank

Union Bank Senior Executive VP Henry Aguda shares the business model map of the publicly-listed Union Bank of the Philippines. While they may be ranked number 9 in number of physical branches, they are the pioneering leading brand in the digital banking space.

55 Lessons

Q&A with Union Bank Philippines SVP and Chief Customer Experience Officer Ana Aboitiz Delgado on Union Bank’s Business Model

In this video, Union Bank's SVP Ana Aboitiz-Delgado answers questions about how Union Bank's digital-first business model creates a totally different customer experience for their customers.

55 Lessons

Q&A with Union Bank Philippines EVP and Chief Human Resource Officer Michelle Rubio

Union Bank's EVP for Human Resources, Michelle Rubio, answers questions about the critical role Union Bank's people play in their business model innovation.

55 Lessons

Building Block 4: The Customer Bonding Strategy

The video introduces the fourth building block, the customer bonding strategy. Viwers can expect to learn how to do a customer bonding strategy (through awareness, trial and repeat purchase), key questions to ask during the creation process, selection criteria, and the risks that need to be mitigated.

55 Lessons

Business Model Map of Concepcion Industrial Corporation’s 3 Divisions

Concepcion Industrial Chairman Raul Joseph Concepcion shares with us the business model map of each of the 3 divisions in the pubicly listed firm - the Consumer Lifestyle division, the Building Solutions division, and the Technology Solutions division.

55 Lessons

Q&A with Top Executives of Concepcion Industrial Corporation (CIC) on CIC’s Business Model

Concepcion Industrial's Top Executives (Raul Joseph Concepcion, Chairman; Raffy Hechanova, EVP; and Vicky Betita, CFO) answer additional questions about their company's business model.

55 Lessons

Building Block 5: The Revenue Model

This video shares how a firm creates wealth through their revenue model, the key question to ask, selection criteria, and risk that needs to be mitigated when designing a revenue model. The video uses major retail chains as a case to illustrate the dozens of ways these big retail chains can earn revenue.

55 Lessons

Module 2 Recap on Offering Model

Summary of the offering model elements within a business model.