Introducing Business Model Course Designer Josiah Go
Introducing Josiah Go, the course designer. He is one of the few Asians declared one of the Ten Outstanding Young Persons (TOYP) of the World (in Business Education), an award for leaders who have excelled in their chosen profession before they reached the age of 40 and awarded through a search of TOYPs from over 100 countries by Junior Chamber Intenational (JCI), the leading leadership development organization in the world.
The Business Model, The Business Model Map, and Business Model Innovation
Viewers get an introduction to the Mansmith Business Model Map, comprising 11 building blocks and incorporating two unique elements, value chain and reconfiguration, exclusive to the model and not found in other business model maps.
Module 1 Recap on Business Model Introduction
Summary of the introductory portion of Mansmith Business Model Map
The Offering Model
The first part of any business model is the Offering Model, where marketing and sales departments are involved most. Viewers will get a glimpse of the offering model's important aspects: target market, value proposition, channel, customer bonding strategy and revenue model
Business Model Map of FILA iSport
What does a solid Offering Model look like? To illustrate this, Fila iSport President Cris Albert shares with us the business model map of her progessive retail firm.
Q&A with FILA Isport Life President & CEO Cris Albert on iSport Life’s Business Model
Fila iSports President Cris Albert answers some questions about their company's business model.
Building Block 2: The Value Proposition (Part 1)
In this first video detailing the Value Proposition, viewers learn how to assemble a compelling value proposition, the key questions to ask, and how to use the Mansmith BIDA framework to uncover the five consumption barriers to assembling a value proposition.
Building Block 2: The Value Proposition (Part 2)
Continuing the topic on value proposition,this session emphasizes the selection criteria, positioning quadrant, and tips on how businesses can achieve sufficient differentiation.
Building Block 2: The Value Proposition (Part 3)
Continuing the topic on value proposition, this session details the four levels of differentiation, the four jobs essential to providing this value proposition, and the risk that needs to be mitigated during the design process.
Business Model Map of Cignal TV
The value proposition modules are illustrated through a case presentation of Cignal TV, featuring President Robert Galang. He shares with viewers the pay TV service's business model map and how it helped them grow from only 40,000 subscribers in 2010 to over 3 million subscribers in 2020.
Q&A with Cignal TV’s Former President Jane Jimenez-Basas on Cignal’s TV Business Model
Cignal TV's former President Jane Basas answers additional questions about their company's business model, and how they differentiated by marketing their service's original content.
Building Block 3: The Channel
What is the channel, and how do you choose one that fits your business? This video shares how, key questions to ask, selection criteria, and risk that needs to be mitigated when making channel decisions.
Business Model Map of UnionBank
Union Bank Senior Executive VP Henry Aguda shares the business model map of the publicly-listed Union Bank of the Philippines. While they may be ranked number 9 in number of physical branches, they are the pioneering leading brand in the digital banking space.
Q&A with Union Bank Philippines SVP and Chief Customer Experience Officer Ana Aboitiz Delgado on Union Bank’s Business Model
In this video, Union Bank's SVP Ana Aboitiz-Delgado answers questions about how Union Bank's digital-first business model creates a totally different customer experience for their customers.
Q&A with Union Bank Philippines EVP and Chief Human Resource Officer Michelle Rubio
Union Bank's EVP for Human Resources, Michelle Rubio, answers questions about the critical role Union Bank's people play in their business model innovation.
Building Block 4: The Customer Bonding Strategy
The video introduces the fourth building block, the customer bonding strategy. Viwers can expect to learn how to do a customer bonding strategy (through awareness, trial and repeat purchase), key questions to ask during the creation process, selection criteria, and the risks that need to be mitigated.
Business Model Map of Concepcion Industrial Corporation’s 3 Divisions
Concepcion Industrial Chairman Raul Joseph Concepcion shares with us the business model map of each of the 3 divisions in the pubicly listed firm - the Consumer Lifestyle division, the Building Solutions division, and the Technology Solutions division.
Q&A with Top Executives of Concepcion Industrial Corporation (CIC) on CIC’s Business Model
Concepcion Industrial's Top Executives (Raul Joseph Concepcion, Chairman; Raffy Hechanova, EVP; and Vicky Betita, CFO) answer additional questions about their company's business model.
Building Block 5: The Revenue Model
This video shares how a firm creates wealth through their revenue model, the key question to ask, selection criteria, and risk that needs to be mitigated when designing a revenue model. The video uses major retail chains as a case to illustrate the dozens of ways these big retail chains can earn revenue.
Module 2 Recap on Offering Model
Summary of the offering model elements within a business model.