Introducing Josiah Go, the course designer. He is one of the few Asians declared one of the Ten Outstanding Young Persons (TOYP) of the World (in Business Education), an award for leaders who have excelled in their chosen profession before they reached the age of 40 and awarded through a search of TOYPs from over 100 countries by Junior Chamber Intenational (JCI), the leading leadership development organization in the world.
Viewers get an introduction to the Mansmith Business Model Map, comprising 11 building blocks and incorporating two unique elements, value chain and reconfiguration, exclusive to the model and not found in other business model maps.
Summary of the introductory portion of Mansmith Business Model Map
The first part of any business model is the Offering Model, where marketing and sales departments are involved most. Viewers will get a glimpse of the offering model's important aspects: target market, value proposition, channel, customer bonding strategy and revenue model
What does a solid Offering Model look like? To illustrate this, Fila iSport President Cris Albert shares with us the business model map of her progessive retail firm.
Fila iSports President Cris Albert answers some questions about their company's business model.
In this first video detailing the Value Proposition, viewers learn how to assemble a compelling value proposition, the key questions to ask, and how to use the Mansmith BIDA framework to uncover the five consumption barriers to assembling a value proposition.
Continuing the topic on value proposition,this session emphasizes the selection criteria, positioning quadrant, and tips on how businesses can achieve sufficient differentiation.
Continuing the topic on value proposition, this session details the four levels of differentiation, the four jobs essential to providing this value proposition, and the risk that needs to be mitigated during the design process.