Strategic Engagement: Orchestrating Effective Customer Relationships

Explore the concept of Strategic Engagement with Malu Dy Buncio, defining it as the integration of science, technology, creativity, and psychology to foster meaningful consumer moments. Discover how emotional connection and understanding Filipino cultural values like 'suki' and 'pakikisama' are vital for capturing attention in today's fast-paced digital world. Learn how effective customer journey management, exemplified by Union Bank's response to a credit card hack, cultivates lasting customer loyalty.