Developing Sales Strategies and Tactics: How To Win

This video explores effective sales strategies for business growth. Beth Dureza details four winning approaches: lower cost, differentiation, blue ocean, and niche. She introduces "Execute 2.0," a sales playbook designed to align customer needs with value propositions, emphasizing clear communication and leadership. The presentation includes a case study on UnionBank's GlobalLinker initiative, showcasing its success in empowering SMEs.