How to Craft your Value Proposition in the New Normal

Chad Sotelo, President of Electrolux Philippines, shares insights on "New Realities in Value Creation." He defines value creation as the work that drives consumer and shareholder preference, emphasizing its active nature and the need for unique skills. Sotelo outlines how to craft a compelling value proposition in the current landscape, stressing the importance of understanding consumer needs beyond tangible benefits and costs. The presentation also covers strategic approaches like Amazon's flywheel and the critical role of employee well-being.