How to Stay Relevant Amidst the Chaos and Uncertainties

SD 32 min Marketing

Explore the evolving landscape of advertising and promotions with Ice Lacsamana of P&G. Discover how the COVID-19 pandemic has reshaped consumer behavior, emphasizing home-centric living, value-driven purchasing, and increased information scrutiny. Learn P&G's strategic adaptations and gain insights into future-proofing your marketing plans in this new era.