This course is for:
Business model neophytes or business managers designing a business model for the first time. This course will help them find a potential competitive advantage in their models, not just in their value proposition.
The experienced business model canvas users or those familiar with the Business Model Canvas. This course will help enhance their knowledge on the selection criteria and risk mitigation for each building block, and how adding value chain and re-configuration into the mix helps solidify their business models further.
More broadly, this course benefits: